Potters Printing – South Los Angeles, District 8
Jerold Potter I Contact: 323.753.9411 | potters_printing@yahoo.com
Potters Printing has been operating for 21 years—and for 16 of them, the small business has worked to inspire and educate incarcerated individuals by sending motivational books to prisons nationwide. The book program, which has now distributed 75,000 books to over 700 prisons, was inspired by owner Jerold Potter’s own experiences with the families of the incarcerated; some of the young boys in his bible courses at the California Youth Authority in Whittier would read letters to and from incarcerated family members aloud in class. Sales from Potters Printing has helped cover the costs of running this program, but when COVID-19 struck, the business was forced to close its doors and halt operations like many other small community businesses. Once they were finally able to reopen, Potter noted he saw orders drastically shift from business cards and menus to funeral pamphlets and obituaries, but even these sales were not enough to keep up with their usual sales. The grant Potter received from the LA Regional COVID-19 Recovery Fund has helped him purchase necessary equipment like printers and supplies and gain the storefront’s financial footing back.
“I went through the first two rounds of the Fund and won a grant the third time around,” Potter said. “I paid the machines down, bought inventory, and caught up on bills. We are not out of the woods, but the grant was a blessing to our business.”